Teenage girls erupted in squeals and one even broke down in tears as video beauty blogger Michelle Phan greeted them in Sydney.
The American was treated to a Hollywood starlet reception when she appeared at Myer to host a make-up masterclass on Thursday.
Shouts of 'I love you' were yelled from a 200-strong audience as smartphones went into the air to capture the action.
The turnout wasn't a surprise - Phan is an online beauty phenomenon, with more than 600 million hits on her video tutorials.
She is also ranked No. 10 in the world for most visits on YouTube, and was aptly introduced to her fans by beauty and lifestyle expert Paula Joye as a 'rock star with a mascara wand'.
The 25-year-old is in Australia on behalf of Lancome and is keen to share her trade secrets.
At her Sydney masterclass she told the crowd she had seen a lot of girls embracing natural beauty in Australia and that she was a huge fan of the bronzed look.
Australian beauty, she said, was about glowing skin and because we love bronzers we should wear fun blood-orange lip colour.
Loren Yuen, 17, was in the audience and told AAP that she followed Phan because of her natural way of teaching how to apply make-up.
Chloe Wong, also 17, said Phan's tutorials were fun to watch and she enjoyed learning about her DIY facial masks.
The American was treated to a Hollywood starlet reception when she appeared at Myer to host a make-up masterclass on Thursday.
Shouts of 'I love you' were yelled from a 200-strong audience as smartphones went into the air to capture the action.
The turnout wasn't a surprise - Phan is an online beauty phenomenon, with more than 600 million hits on her video tutorials.
She is also ranked No. 10 in the world for most visits on YouTube, and was aptly introduced to her fans by beauty and lifestyle expert Paula Joye as a 'rock star with a mascara wand'.
The 25-year-old is in Australia on behalf of Lancome and is keen to share her trade secrets.
At her Sydney masterclass she told the crowd she had seen a lot of girls embracing natural beauty in Australia and that she was a huge fan of the bronzed look.
Australian beauty, she said, was about glowing skin and because we love bronzers we should wear fun blood-orange lip colour.
Loren Yuen, 17, was in the audience and told AAP that she followed Phan because of her natural way of teaching how to apply make-up.
Chloe Wong, also 17, said Phan's tutorials were fun to watch and she enjoyed learning about her DIY facial masks.
Watch one of Michelle's make-up video tutorial.